Journal of Danubian Studies and Research, Vol 2, No 2 (2012)
Some Peculiarities in the Language Palette of the Ukrainian Mass Media
Abstract
Language of modern mass media expresses all the active processes occurring in society and in the language. The given article deals with such tendencies as discourse polycodeness, crossing codes and foreign elements assimilation which are closely connected with democratization and liberalization. Typical features of modern mass media are displacement of semantical filling in lexical units, neosemantization, the elements interaction of literary and non-literary styles as liberalization of
literary language norms and vocabulary metaphorization.
literary language norms and vocabulary metaphorization.
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