Author Details

Ariton (Balau), Madalina, PhD in progress, University Al.I. Cuza, Iaşi, Romania, and Teaching Assistant, Danubius University of Galati, Faculty of Economic Sciences, Romania, Romania

  • Vol 32, No 2 (2013) - Conceptual Framework
    A theoretical framework for integrating symbolic and affective motivations in the purchase decisions of Romanian car consumers
    Abstract  PDF