EuroEconomica, Vol 28, No 2 (2011)

Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan

Arsalan Mujahid Ghouri, Naveed Ur Rehman Khan, Muhammad Abdul Malik


Marketing is necessity of every business. In the context of local textile industry of Pakistan, Ghouri et al. (2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing practices are carrying out and textile firms wasting their time and money on marketing practices and forgone the potential benefits.


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