Acta Universitatis Danubius. Communicatio, Vol 12, No 2 (2018)

Review of literature for internet marketing and social media in tourism

Behrije Ramaj, Fatos Ukaj


Influence of information technology is considered one of the phenomena that have revolutionized the rapid access to various information for all spheres of life. Creating websites of companies of all Internet activities has made it possible for us now to talk about efficient and efficient communication also has affected the changing of the marketing strategy process, especially in the tourism industry. We never mention the internet and the forms of online communication never to mention the role and influence of social media. In the tourism industry, social media have a high impact because tourists from different countries can freely communicate and share past experiences in a tourist destination. Tourists visiting a tourist destination should travel to the tourist offer to the place where the offer is presented and the chance for tourists to be dissatisfied are far greater than in the manufacturing industry. The main goal is the introduction of different authors' opinions regarding the definition and importance of the Internet and Social Media in theoretical context.


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